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How to Calculate the Churn Rate
2:05
YouTubeEdspira
How to Calculate the Churn Rate
This video shows how to calculate the churn rate. The churn rate is the percentage of customers who stop being a customer during a period. For example, if 7% of the subscribers to an online movie rental business cancel their memberships each month, the monthly churn rate is 7%. Companies closely monitor the churn rate; if it is increasing, this ...
9.9K viewsNov 19, 2018
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