A Tribe Called Quest Sprite Commercial. 1994 | Michael Wilson Jr., MS
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A Tribe Called Quest Sprite Commercial. 1994 | Michael Wilson Jr., MS
Black History Month Marketing Series 2/7 Sprite's "Obey Your Thirst" wasn't just a tagline, it was a clean example of a major brand moving with Black culture instead of trying to borrow it. In 1994, Sprite flipped its positioning toward youth/urban culture with "Obey Your Thirst," anchoring the brand in authentic self-expression which hip-hop ...
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Video del baúl de los recuerdos... En el 1994 la compañía Coca Cola comenzó una campaña publicitaria para su refresco “Sprite” que se llamó “Obey your thirst” (Obedece tu sed). Tuve la dicha de participar en el segundo comercial de esa campaña junto al súper modelo de los 90s Tyson Beckford (Polo Ralph Lauren, etc) entre otros actores y modelos. Solo salgo por un segundo diciendo la frase “wanna hang?” (Quieres cotorrear? En Puerto Rico decimos “janguear”). Pero ese comercial duro 4 años interna
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