migo_beer on Instagram: "Lone Star Beer has called itself The National Beer of Texas since 1940 despite no official designation, with 80 percent of sales still within Texas today. Willie Nelson’s marketing deal in the 1970s embedded the brand in country music culture and Texas identity, leading to features in True Detective and multiple country songs. The beer is owned by Pabst Brewing but brewed by Anheuser Busch InBev in Houston, celebrating over 65 years as Texas’s unofficial national beer. #