Most brands are busy trying to make a “better product.” But the brands that actually win culture do something different. They give people a new identity to step into. Apple created creatives. Nike sparks the athlete in all of us. GoPro turns people into adventure seekers. If you’re building a brand, don’t just fix a pain point. Help your customer become someone they’re proud of. Save this if you’re building something in 2026! Follow for more branding insights. #brandstrategy #branding #brandpsyc
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